Fonts we choose have great potential to take product UX to the next level. Thats why, its a place where everybody has an opinion. Font for a product can be decided in plenty of ways. Like, sometimes we just pick one of the popular font or spend hours to weeks glancing through fonts used in various products or simply decide by evaluating sharpness of one font with another and so on. After using them in our designs, we present it to stakeholders for feedback. Round of opinion pours in and at times it does impact our decision which causes us to rethink about the chosen font. But when it doesn’t impact, we defend font choice based on its legibility, popularity, sharpness etc.
As you see now that ‘opinion’ of stakeholders can either cause change of mind in us or we end up putting effort (discuss, justify etc) in changing their mind. In short, this scenario, makes us think and talk a lot more than required. And situation often tend to get more complicated due to our biases towards fonts.
This scenario can be easily eliminated by using blind testing method. In this method, we present designs to our stakeholders without telling them font details. Here’s what blind testing method looks like
- Let’s assume F1, F2, F3, F4, F5, F6, F7 are the chosen fonts here.
- Shortlist 4-5 fonts by doing format testing. Write one line statement with each font type in HTML and preview in browser.
- After shortlisting, take feedback from 5-10 colleagues without telling them font name. Ask them
- Write a paragraph with each font type. Reorder the font arrangement. Take feedback from same people.
- Shortlist the most liked ones now. Lets assume people liked F1, F3 and F4 the most.
- If you have some HTML mocks ready, test it with F1, F3 and F4 and preview each in browser. Take feedback from colleagues again.
- By this time, you will have good enough insights to make a decision.